5 Free SEO Tools Every Small Business Should Use

June 16, 2025

Introduction

If you run a small business, you might think SEO tools are expensive. But there are good free tools that help you understand what people search for and how your site is performing.

  1. Google Keyword Planner: This tool shows you keyword ideas and their search volume. You only need a Google Ads account, and you don’t even have to run an ad. It helps you find keywords people look for.
  2. AnswerThePublic: It collects questions people type into search engines and shows them in a visual format. This helps you come up with ideas for blog posts or FAQs.
  3. Ubersuggest: Made by Neil Patel, it lets you research keywords, get ideas for content, and check who links to your site. It’s simple and useful.
  4. Screaming Frog SEO Spider (free version): This one crawls your site and shows issues like broken links or missing titles. It’s limited to a few pages but still very helpful.
  5. Keyword Surfer: A browser tool that shows keyword data right next to Google search results. It gives you related ideas and how often people search for them.

Conclusion

These tools are free and powerful. They help you pick better topics and keep your site healthy in search engines. Try them out and see what fits your needs.