How to Write a Cold Email Follow‑Up That Works
July 21, 2025
Introduction
Nobody expects every cold email to get a response right away. But a kind, brief follow‑up can do wonders.
1. Wait and remind
Give people a few days to catch your first email. Then send a note saying “Just bumping this in case you missed it.” Keep it friendly.
2. Add fresh value
Don’t repeat your original message. Add something new like a short insight or an article that could help them.
3. Keep it short
Your follow‑up should be very brief. Just a line or two plus your CTA again. Busy people appreciate no‑fluff reminders.
4. Know when to stop
You’re likely to get the most replies in your first three messages. After that, it’s better to move on.
Conclusion
Follow‑ups are important. Be polite, helpful, and end on a clear ask. Then let it go if they don’t respond.