How to Write Cold Emails That Actually Get Read

Introduction

Cold emails are tricky. Most people ignore them. But a few simple changes can make your email get read.

Cold emails work when they feel personal and useful. If your email looks like a template, it ends up in the trash. Personalizing even a little bit like mentioning a recent project can make a big difference.

1. Do a little research

Look the person up. Read their LinkedIn or something they wrote. Then start your email by noting something real. This shows you care and not just sending a broadcast.

2. Keep subject short and honest

A good subject is like a quick headline. Keep it under 50–60 characters. Say something truthful like “Quick idea for your blog” rather than flashy or all caps.

3. Be clear about value early

In the first line, say why they should care. Don’t talk about your product. Talk about their problem and how you can help. This “what’s in it for me” step matters a lot.

4. Keep it short and simple

Stick to about 120 words. Use plain text, not images or bullet lists. Short emails feel more like someone typed a note personally.

5. Close with a clear, gentle CTA

End with one simple ask. For example, “Do you want to chat for 10 minutes next week?” Make it easy for them to say yes.

6. Follow up but not too much

Most people need a follow‑up or two. Wait a few days, say something new, then ask again. Be polite and brief.

Conclusion

Cold emails don’t need to be long or fancy. A little homework, honest words, and respect go a long way.